1. Camera+ for iPad: itunes.apple.com/app/camera+-fo… < All-in-one shooting/editing photography app. First-rate interface and decent effects.
2. Figure: itunes.apple.com/app/figure/id5… < Hugely entertaining, intuitive music-making app. Started simple but now boasts export/saves/8-bar loops.
3. Google Maps: itunes.apple.com/app/google-map… < Google Maps returns to iOS in style, with a minimal, sharp UI, excellent mapping and Street View.
4. 30/30: itunes.apple.com/app/30-30/id50… < Sleek, usable, beautiful to-do manager/timer. Utilises iCloud and also supports looping task sets.
5. Quark DesignPad: itunes.apple.com/app/quark-desi… < Wireframing layout tool, and another app that proves iPads aren’t just for consumption.
6. Fantastical: itunes.apple.com/app/fantastica… < Efficient, list-based calendar interface with first-rate natural-language input.
7. Sums: itunes.apple.com/app/sums-gestu… < Lovely gesture-controlled calculator that succeeds in doing something new with a ubiquitous app type.
8. Drafts: itunes.apple.com/app/drafts/id5… < Super-speedy system for getting quick drafts down for notes, tweets or markdown. Great sharing options.
9. Chrome: itunes.apple.com/app/chrome/id5… < Very usable alternative browser, with a great tabbing system and sync with the desktop release.
10. Adobe Edge Inspect: itunes.apple.com/app/adobe-edge… < Fantastic tool for web designers needing to test on mobile. Niche, but a huge time-saver.